Category Archives: News

Jump Starting 2017: Kenya, Bon Appetit, and Stowe Farmers Market

It’s only May and already 2017 is looking like a banner year for the Vermont Switchel Company.

Our year began with a trek around Kenya including tea country , extinct volcanoes, and Laikipia County.  We spent our days walking along side our pack camels and nights singing around the fire with our Samburru friends.  Vermont Switchel kept us hydrated despite the parching dusty heat of the savannah.  Vermont Switchel gave us the energy to ascend Mt Satima (13, 127). And it slaked out thirst when mixed with a little Tusker Lager for an ourstanding Kenyan Shandy while kicking back along the shores of Lake Naivasha.

 

Inspired by the Kenyan teas we are going to look at a new formula with half switchel and half tea much like  an Arnold Palmer although maybe it would have to  be called the Jomo  Kenyatta.

Upon our return it was right into the business of tapping trees and boiling sap into the wee hours!  Cedric said we missed the first run but we caught the best part of the season and made some beautiful syrup which is the foundation of switchel.

 

We were thrilled to capture the keen eye of the editors at Bon Appetit magazine!  They looked past the mass produced kombuchas to find Vermont Switchel and ran this fabulous story http://www.bonappetit.com/story/bottled-drinks-besides-kombucha

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(photo by Josh Dickinson: http://www.joshdickinsonphoto.com/food/)

Summer is booking up with events and we will once again be making regular appearances at the Stowe Farmers Market this summer. Check the schedule to find out when we are there!

Hold on an let 2017 rip!  This year has started out strong and we hope to live large every single day with a switchel in one hand and a smile in our hearts!

 

 

 

What Dr Suess and Annie Leonard Might Think About Cyber Monday

Cyber Monday (or any day for that matter) is why we developed the Vermont Switchel Concentrate:  it has a lower carbon footprint due to minimal packaging and weight, reduced shipping cost, the mason jar is reusable, one pint makes 16 servings, and it is made with ethically harvested ingredients that are good and good for you.  No artificial flavors under our cap! AVAILABLE ONLY ON-LINE! 

www.vtswitchel.com @vtswitchel #switchel #slakeyourthirst @vermontswitchel

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There is much to learn from Theodor Geisel (aka Dr Seuss) who penned The Grinch Who Stole Christmas.  His story of joy found in giving and receiving and the way it bonds us creating memories and traditions to savor is compelling.

However, Annie Leonard’s The Story of Stuff provides us with a grim counterpoint to that sugar coated version of unchecked consumption. She makes us think twice before filling our shopping carts with “stuff” we really don’t need or want in order to fulfill an “obligation”  or “tradition” to exchange holiday gifts.  

Somewhere in between the two is where we find balance in sharing the joy of giving and being good stewards of the planet as well.  We like to think of it as “consumable consumerism”.  Gifts that are part of our holiday celebration and traditions that do not place excess pressure on dwindling resources, provide joy to the recipient, and have a net benefit because they don’t end up in the landfill and we need them for our health and welfare.

So think food, beverages, candles, seeds, compost, shares in a CSA, edible art, and natural fiber clothing. Add to that list gifts that require little or reusable packaging.  

Cheers and spread some joy!

Flying High with American Airlines

What do you fret about when preparing to board a flight? Long lines, slow TSA service, 3-oz bottles, removing belts and shoes, computers in a separate tray? We wish we could assuage those concerns but that is well above our pay grade. However, American Airlines offers you an opportunity to chill out on the flight once you get settled in. They love our switchel and wrote about it in their current back-of-the-seat magazine. Our liquid concentrate, pictured in the article, is capturing the hearts and taste buds of travelers and orders are coming in from all of those airport cities where American Airlines operates! Now all we have to do is get them to sell it in flight so you stay hydrated while flying high in the skies!
Vermont Switchel: slake your thirst!

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#optoutside

We at the Vermont Switchel Works are taking REIs advice to heart and not only are we opting out of shopping Black Friday we are taking it way outside to the Himalayas for a little trekking! We suggest you do the same and #optoutside; just take along some Vermont Switchel as you hike, bike, ski, ride, surf, or stroll! Of course, you can then complete your holiday shopping on Cyber Monday as our crew will be back at the Switchel Works to fill you orders. Shipping is always included so no figuring out rates and there isn’t a US zip code we cannot accommodate.

If all goes well we will be toasting our successful trek by sipping switchel atop Thorong La sometime around December 8th!

Until then we are giving thanks for the land that sustains us, the community that supports us, and the good fortune of time off with family!

switchel acorns!